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Privacy Policy

1. Who We Are

macktrax.com (the “Site”) is an online hub that:

  • Publishes articles and videos on artificial intelligence & entrepreneurship

  • Sells paid digital courses via an integrated learning platform

  • Offers physical and digital merchandise through an embedded store

  • Features occasional affiliate links to services we genuinely recommend

We operate remotely and do not maintain a public office address.
All privacy enquiries are handled through our on-site Contact Form located at macktrax.com/contact (see Section 12).


2. Information We Collect

CategoryTypical ExamplesCollection MethodInformation you provideName, billing or shipping address, course-enrolment details, messages you send usCheckout forms, account creation, on-site contact formCourse-progress dataModules completed, quiz scores, certificates earnedLearning-platform APIsAutomatically collected dataIP address, device ID, browser type, pages visited, time on site, cookies, pixel tagsServer logs, cookies, analytics scriptsAffiliate-link dataClick ID, referring partner, purchase attributionAffiliate-network pixels & cookies

We never store full credit-card numbers; secure payment processors handle that information.


3. How We Use Your Information

PurposeLegal Basis (GDPR)Deliver webpages, videos, courses, and store functionsContract performanceProcess payments, fulfil orders, issue certificatesContract performanceProvide customer support & transactional noticesLegitimate interest / contractImprove content, UX, and course quality (analytics, feedback)Legitimate interestSend newsletters, promotions, and affiliate recommendations (opt-in only)ConsentDetect fraud, enforce Terms, comply with legal obligationsLegitimate interest / legal obligation.


4. Cookies & Tracking Technologies

  • Essential cookies – maintain your shopping cart, login session, and course progress.

  • Analytics cookies – help us understand traffic patterns and improve the Site.

  • Affiliate cookies – record when you click an affiliate link so the partner network can attribute any resulting purchase.

  • Marketing pixels – loaded only if you explicitly consent via the cookie banner.

You may disable non-essential cookies in the preference centre or your browser, but certain features (e.g., course-resume, cart) may stop working.


5. Sharing & Disclosure

We share personal data only with carefully-vetted service providers under strict confidentiality and data-processing agreements. For competitive reasons, we list these partners by function rather than by name:

Recipient CategoryWhy We ShareExample Data SharedE-commerce platform providersSecure checkout, order managementName, order detailsPayment processorsHandle card & wallet payments, prevent fraudPayment token, billing infoOrder-fulfilment partnersManufacture, package, and ship merchandiseName, shipping address, item detailsLearning-management servicesHost course content, track progress, issue certificatesName, course progressInfrastructure & analytics providersHosting, performance insights, error loggingIP address, device dataAffiliate networksAttribute qualifying purchases, calculate commissionsClick ID, pseudonymised IDsLegal authoritiesRespond to lawful requestsWhatever the law requires.

We never sell personal data.


6. International Transfers

Many service providers operate in the United States or other countries. When personal data leaves your jurisdiction, we rely on GDPR Standard Contractual Clauses or comparable legal mechanisms.


7. Data Retention

We keep personal data only as long as necessary to:

  1. Provide the services described in this Policy, and

  2. Meet legal, accounting, or reporting obligations.

Where data lives on third-party platforms (e-commerce, learning-management, payment, analytics), we follow their retention schedules and deletion tools. If you close your account or request deletion, we instruct those providers to erase, anonymise, or restrict your data unless a longer retention period is legally required.

Aggregated or irreversibly de-identified analytics data may be stored indefinitely, because it no longer identifies you.


8. Your Privacy Rights

RegionRights You May ExerciseEU/UK (GDPR)Access, rectify, erase, restrict, object, data portability, withdraw consentCalifornia (CCPA/CPRA)Know, delete, correct, opt-out of “sale/share,” non-discriminationOther regionsLocal privacy rights as applicable

To exercise any right, please use the Contact Form (Section 12) and select the “Privacy Request” category. We may ask for additional information to verify your identity.


9. Security Measures

We employ industry-standard safeguards—HTTPS/TLS encryption, role-based access controls, and regular security audits. No system is 100 % secure; if you suspect a breach, notify us immediately via the contact form.


10. Children’s Privacy

Our content targets a general audience. We do not knowingly collect personal information from children under 13 years(or 16 years in the EU). If you believe a child has provided data, let us know so we can delete it promptly.


11. Changes to This Policy

We may revise this Privacy Policy from time to time. Material changes will be announced here and—where legally required—by on-site banner at least 14 days before they take effect. The “last updated” date always reflects the current version.


12. How to Contact Us

All privacy-related enquiries should be submitted via our secure Contact Form at macktrax.com/contact. This ensures your request is routed to the appropriate team member and logged for compliance purposes.